Most marketing reports are designed to look impressive rather than to be useful.

Reach, likes and impressions climb reliably and mean almost nothing on their own. The numbers that matter are the ones a finance team recognises: cost per acquisition, return on ad spend, and revenue traced back to a channel.

We report those first, in plain language, in Arabic or English, so a decision maker can read the page in two minutes and know what the spend returned.

When a channel is not working, the report says so. Hiding a weak month helps no one and costs trust.