Saudi Arabia has one of the highest rates of social and video consumption in the world, but the mix is specific.

Short vertical video dominates attention, Snapchat and TikTok reach a young national audience, and X still shapes conversation in a way it no longer does elsewhere.

A global media plan dropped into the kingdom usually overspends on the wrong platforms and underspends on the ones that actually convert here.

We build the mix from local behaviour, not from a template, then move budget toward whatever is returning that month.